Search Engine Optimization is much more than employing on-site and offsite strategies like building back-links, making full use of the social media or having a great internal link structure, to get traffic. Sure it’s all of that but it involves so much more. SEO involves any activity that you engage in to use the search engines to deliver more traffic to your pages.
How can you do this? Two very important SEO tips – use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist that can help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success, lower search volumes for certain keywords could indicate that it is a more targeted phrase with greater potential to convert traffic once it arrives.
These search engines tend to be easier to get ranked high using basic SEO strategies like proper link titling, good first paragraph and full text. Link popularity and other factors tend to be less with them. That can be good or bad, depending on whether you are established or a newcomer. New sites can show up there quicker.
This means traditional SEO optimization will not matter as much. Ranking will eventually be dead. Things like traffic, analytics, bounce rates, and so on will count more. The more unique traffic your website have the better you will do. Spammy traffic from paid bulk traffic site will not be as well regarded as it has been in the past.
Most marketers aren’t spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, Pinterest why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no “which celebrity do I resemble?” quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.
SEO news So when you include your links make sure to include about three to six numbers like the year because that’s how they get to be found. It’s also important not to re-use your URLs; they have to be unique and static.
Another related technique is to add as many links as you can to your website. Remember, though, that there are shady websites that can affect your traffic negatively, so be cautious and avoid them. You should only add links of respectable sites to boost your reputation online.